Thursday, 9 February 2012

evaluation 4: Who would be the audience for your media product?

demographics:

Age: The age of our target audinece will be between the ages of 15-24, this is because they will be the main people who will want to go to the cinema to watch a 15 cetificated horror film, also they are the most commen people to attend a cinema.

Gender: The main gender i will aiming my film at was male or female. I did not want to aim it at one gender because i feel both male and females will want to watch the film, however males may enjoy it more because sometimes females do not like horror films and are more intrested in comedy dramas or love films.

Class: Our film was aimed at working middle class people because i feel they will be most likely to travel to the cinema, I also feel this class will socialize a lot with their peers and will want to maybe go for a night out to the cinema.

Race: My films is aimed at all races because i do not feel that their is one specific race who will enjoy the film more.

Geographical location: Our film will be shown in the East Anglia and then hoping to expand to the rest of Britain and will be hoping to expand our film to a bigger location hopefully to the whole of the UK.

Physcographics:

Intrests: The main target audinece would be teenages, who are often out sociallising with the friends. This is a commen way off getting groups of people to attend a cinema and watch our film. We also feel teenagers will enjoy the film the most because they can relate and enjoy the film as it is a moden made film which maybe the older audience may not enjoy. The music in our film is aimed to make the target audience jump and keep them intrested in the film the music will add tension for teenagers and will add to the suspence.

Belifes: We want our target audience to belive our film is a true story which after they have watched the film will keep them scared and talking about our film. at the start of our film we have a reall 999 phone call giving them straight away knowlege that it is a true story.

Values: Our opening must scare the audience because they realise it is a real story and this acctually happend.

Target Audience Research.
For my target audience research i created a questionaire that relates to our own film, to see how they reacted to watching and so we could get feedback on their thoughts, therefore meaning we could improve our film if needs be. this is the survey we created to get feedback on our first draft of our film: 

1)would you watch the horror film after seeing the title sequence and opening scene?
2)what do you feel we could change to make it better?
3)does the story line make sense?
4)do you feel the genre is easy to recognize?
5)does the music fit well with the shots?
6)do you feel their is enough shots/shot types?
7)have we edited the footage well?
8)what do you feel is the best part of our film?

on this we got some very good feedback which we then took, and improved our film as much as we could so it would appeal even more to the target audience.



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